AluaSoul Sunny Beach
New for Summer 2025 – fully refreshed look and feel Recently renovated rooms and public spaces Only 50m from Sunny Beach’s long, sandy seafront All Inclusive with multiple restaurants and bars Two outdoor freshwater pools with sun terraces Free Wi-Fi throughout
Overview
AluaSoul Sunny Beach is a fresh addition to Bulgaria’s Black Sea coast, reopening for summer 2025 after a full renovation. This 4-star, adults-only All Inclusive retreat sits just 50m from Sunny Beach’s golden sands and brings together crisp, modern design, two outdoor pools, a compact spa and a choice of buzzy bars and restaurants. With nearly 400 rooms, lively entertainment and optional My Favourite Club upgrades, it’s a smart pick if you want a beach-and-nightlife break with grown-up comfort and great value.
Gallery
22 photos
Map & location
Sunny Beach, Bourgas Area, Bulgaria
Set in the heart of Bulgaria’s best-known resort, AluaSoul Sunny Beach gives you instant access to both the sands and the nightlife. A short 50m stroll takes you to the main beach, where beach bars, loungers and watersports line the seafront. The resort centre is about 800m away, so you’re close enough for bar-hopping, clubs and shopping, but can still retreat to the hotel’s calmer pool areas when you want downtime.
Sunny Beach is famously good value, with low-cost drinks and dining, and a long season of warm, sunny weather from late spring through early autumn.
- Beach 50m
- Sunny Beach resort centre 800m
- Local bars, restaurants and shops short walk
- Approx. transfer time from airport 45 minutes
Facilities
Pool & outdoors
You’ll have two outdoor freshwater pools to choose from, each with its own sunbathing terrace, loungers and parasols. One pool area suits chilled-out days with plenty of space to unwind, while the other is ideal for a social swim and a quick cool-off between bar runs. Pool towels are provided free of charge, so you can travel light.
The real star, though, is Sunny Beach itself. Just 50m away, this long arc of sand is the hub of the resort, with beach bars, volleyball courts and lots of watersports. Whether you’re after a lazy sunbathing day or want to try jet-skiing and banana boats, everything is on hand along the seafront.
Spa, sports & wellness
When you’re not at the pool or by the sea, there are a few ways to mix up your downtime:
Spa & wellness
• Compact spa area with sauna, steam room and whirlpool (charges may apply)
• A menu of massage and beauty treatments for an extra touch of pampering
• Typical opening hours from around 08:30–20:00 (subject to change)
Fitness & leisure
• Air-conditioned gym with cardio machines and fixed strength equipment
• Daily or occasional daytime activities such as team sports, depending on season
• Evening entertainment including live music and professional shows, with a fuller programme mid-June to end of September
Other handy features include a 24-hour-style reception service with concierge assistance and luggage storage, plus free Wi-Fi throughout so you can share those sunset shots instantly.
Activities
? Daily or occasional daytime activities such as team sports (seasonal)
? Evening entertainment programme with live music and professional shows
? On-site nightclub at The Spot Night Club for late-night dancing
?️ Beach games, bars and watersports available along Sunny Beach (local providers)
? Use of the air-conditioned gym for your own workouts
Guest services
?️ Reception with concierge-style assistance
? Luggage storage for early arrivals and late departures
? Spa with sauna, steam room, whirlpool and massage/beauty treatments*
? Free Wi‑Fi throughout the hotel
? Complimentary pool towels
*Spa and some services may carry an extra charge and operate to set schedules.
Food & drink
AluaSoul Sunny Beach runs a generous All Inclusive set-up with four restaurants and a couple of lively bars. The main buffet venues cover breakfast, lunch and dinner with show cooking and international choices, while an à la carte option lets you sample regional flavours once per week as part of your stay (with reservation).
Dining & bars include:
• Terra – buffet restaurant serving breakfast and dinner with show cooking and international favourites.
• Kentia – buffet restaurant offering international cuisine at lunch.
• Jojo – Asian fusion restaurant for a more intimate dinner experience.
• Mare Nubium – à la carte restaurant for local cuisine at dinner; one visit per week included in All Inclusive with reservation.
• Agua Bar – poolside bar open from mid-morning until late, ideal for cold beers and cocktails between dips.
• The Spot Night Club – disco bar in the gardens, open in the evenings for DJ sets, dancing and late-night drinks.
A smart-casual dress code may apply in some restaurants (no beachwear), and opening times or inclusions can vary by season. Always check the latest All Inclusive details on arrival or see our guide to what All Inclusive typically includes.
Rooms
Superior Double Room
Stylish double rooms with balcony, ideal for two adults. Similar facilities to the sea-view option but with a different outlook.
Superior Double Room with Pool View (and Sole Use)
Overlooking the pool area, these rooms are perfect if you like to be close to the action. Same core amenities as other Superior rooms, with pool-facing balconies and the option for solo occupancy.
Standard Double Room (and Sole Use)
A great-value choice for couples or solo travellers, offering a comfortable double layout. Facilities are more simply listed but you can expect the same contemporary style and private bathroom.
One Bedroom Suite (and Sole Use)
Ideal if you prefer extra space, these suites feature a separate bedroom and living area, sleeping up to 3 adults. They work well for friends travelling together or anyone wanting a bit more room to spread out.
My Favourite Club One Bedroom Suite with Frontal Sea View (and Sole Use)
Premium suites with full sea views and access to the My Favourite Club Experience. Guests benefit from personalised check-in and check-out, private lounge access, reserved dining areas, plus a selection of snacks and drinks. In-room perks include welcome minibar, capsule coffee machine, superior bathroom amenities and smart TV.
My Favourite Club Experience
. Guests benefit from personalised check-in and check-out, private lounge access, reserved dining areas, plus a selection of snacks and drinks. In-room perks include welcome minibar, capsule coffee machine, superior bathroom amenities and smart TV.
My Favourite Club Superior Double Room with Frontal Sea View (and Sole Use)
Upgraded doubles with the best sea views and all the My Favourite Club extras. Facilities typically include: flat-screen TV, Wi‑Fi, safety deposit box, bathrobe and slippers, hairdryer, balcony, coffee-making facilities, kettle, pillow menu, minibar (some items chargeable), shower bathroom, air conditioning and daily cleaning with towel change.
*Images indicative; layouts/views may vary.
More info
Resort insight: Sunny Beach is Bulgaria’s flagship seaside resort, known for its excellent value, long sandy beach, busy promenade and high-energy nightlife. By day, expect beach clubs, watersports and nearby attractions such as Action Aquapark and Luna Park fairground. After dark, bar crawls, clubs and live music take over, with plenty of relaxed spots for quieter drinks too.
Good to know:
• Country: Bulgaria
• Region: Bourgas Area
• Currency: Bulgarian Lev (BGN)
• Language: Bulgarian (English widely spoken in tourist areas)
• Time difference: GMT +2 hours
• Average flight time from UK: around 4 hours
• Typical transfer time to Sunny Beach: approx. 45 minutes
Information is based on the most recent supplier details available and is subject to change. Seasonal facilities may open or close depending on weather and occupancy. For entry rules and health guidance see the UK FCDO Bulgaria advice.
Prices & book
Find your dates
Live availability and real-time offers. Low deposits, full ATOL protection.